AP400 Animals, Advocacy and Corporate Change

Course Description

The course reviews the growing body of social science literature on social movement strategies to affect corporate change. Using case studies, the course focuses on how the animal protection movement has used negotiations, letter writing campaigns, shareholder resolutions, boycotts, shopping guides, protests, media, and litigation to change corporate behavior towards animals. The course also explores corporate responses to advocacy. 3 credits

Course Learning Outcomes

At the conclusion of the course, students will be able to:

  • Explain the history of social movement campaigns targeted at corporations and apply this knowledge to understand the place of corporate campaigns in the animal protection movement;
  • Describe and critically evaluate campaigns and strategies to change corporate policies; and
  • Design and implement research on corporate structure, policies, and products.

Course Topics

(Subject to Change)

  • Social Movements and Corporations: The Emergence of Corporate Campaigns
  • Animal Protection Movement and Corporations: Early Campaigns and Henry Spira
  • Identifying Corporate Vulnerabilities and Opportunities: The Research Basis of Corporate Campaigns
  • Strategic Decisions in Social Movement Campaigns
  • Going Public: Coalitions, Litigation, and Political Pressure
  • Shareholder Strategies
  • Boycotts and Buycotts
  • Backlash Against Corporate Campaigns

Course Materials

(Subject to Change)

  • Bakan, J. (2005). The Corporation. Free Press.
  • Lovitz, D. (2010). Muzzling a Movement: The Effects of Anti-Terrorism Law, Money, & Politics on Animal Activism. Lantern Books.
  • Singer, P. (Ed.). (2006). In Defense of Animals: The Second Wave. Blackwell.