HL607 Communication Skills for Animal Protection Professionals

Course Description

Animal protection professionals are often called upon to be both advocates and educators. Superior communication skills are necessary in order to convey the intended message and open the door to the possibility of educating the public about non-human animal issues. This course will build on the skills learned in the Applied Critical Thinking and Creative Problem Solving course and will enable students to achieve their animal protection goals through better communication. The course will systematically guide students through the process of building their own “toolboxes” of communication and argumentation strategies. 3 credits

Course Learning Outcomes

At the conclusion of the course, students will be able to:

  • Identify implicit and explicit messages in written and oral communications
  • Identify and employ strategies used to meet various objectives of written and oral communications.
  • Create and present all the communication pieces necessary for a campaign to promote some area of animal protection.

Course Topics

(Subject to Change)

  • Rational vs. emotional appeals
  • The relationship between advocacy and education
  • The role of narrative
  • Communicating science to the public
  • The role of active listening
  • Conceptual change
  • Public Speaking
  • Multimedia communication

Course Materials

(Subject to Change)

  • Zinsser, W. (2006). On Writing Well, 30th Anniversary Edition: The Classic Guide to Writing Nonfiction, New York: Harper Paperbacks.
    ISBN: 978-0060891541
    Approximate Retail Price: $10.00
  • National Geographic, 2007, The Science of Dogs.
    Note: This is available for viewing via netflix or available for purchase at the National Geographic Store.
    ISBN: N/A
    Approximate Retail Price: $20.00
  • Nova, 2010, Dogs Decoded. Note: This is available for viewing via netflix or available for purchase at Pbs
    ISBN: N/A
    Approximate Retail Price: $20.00